Field Notes · Gravel

Notes from the boundary between two companies.

What forward deployment costs, how the motion actually works, and what your client is grading you on. Sourced where we can source it, and labelled as a model where we can't.

5 notes · newest first

  1. № 054 min read

    The true cost of a forward deployed motion

    A forward deployed engineer costs $280–400K fully loaded and carries about two accounts — $125–200K per engagement per year. That number is the ACV floor for white-glove deployment.

    Deployment economics · Unit economics · Forward deployed engineering

  2. № 044 min read

    What your client is actually grading you on

    Your enterprise client grades every deployment against a rubric they never write down. Here are the six questions, what each one really asks, and the five standard ways vendors flunk.

    Client expectations · Deployment · Enterprise sales

  3. № 034 min read

    Building a forward deployed org when agents do half the job

    58% of forward deployed engineer postings come from companies with 11–200 employees. Here's how to staff the role now that half of it — the coordination half — is automatable.

    Hiring · Forward deployed engineering · Org design

  4. № 024 min read

    How forward deployment actually works: Palantir, read closely

    Palantir booked $4.475B at 80%+ gross margins running a services-shaped motion. The lesson isn't the embedded engineer — it's the generalization loop most copies leave out.

    Palantir · Forward deployed engineering · Product strategy

  5. № 014 min read

    The deal dies between the demo and the workflow

    Enterprise AI pilots die in the six months after the demo, not in it. Forward deployment fixes that — at $125–200K per engagement per year. Here's the arithmetic, and the one lever that moves it.

    Forward deployed engineering · Enterprise AI · Deployment economics

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Design partners get the first Deployment Operations benchmark — the measured time split and the real engagements-per-person distribution — before anyone else, free.